Format: Case Study Narrative
Introduction
Landing pages are conversion engines. This case study explores a structured redesign approach used to improve engagement and lead generation.
Problem Statement
High traffic, low conversion. Users were dropping off without action.
Research Findings
- CTA lacked prominence
- Content hierarchy was unclear
- Visual noise distracted users
Redesign Strategy
- Simplified layout
- Clear value proposition above the fold
- Focused CTA placement
Before vs After Table:
| Element | Before | After |
| CTA | Low visibility | High contrast |
| Content | Dense | Scannable |
Outcome
Improved engagement and measurable conversion growth.
Expertise Reflection
After years of redesign projects, one truth stands out: small clarity-driven changes often outperform dramatic visual overhauls.
Conclusion
Effective UX redesign is rooted in understanding users, not aesthetics alone.
