Day 13 – Hypothesis Testing & A/B Testing for Business Insights
Introduction (Experimental Design + Business Insights) Hypothesis testing and A/B testing are critical for data-driven decision-making in 2025. They allow businesses to validate assumptions, optimize strategies, and measure outcomes. Imagine a Nagpur-based e-commerce company planning a marketing campaign. They have two email designs and want to determine which design increases click-through rates. Random guesses won’t […]
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