Introduction
Mobile marketing has become the dominant channel in 2025, with users spending 4–5
hours daily on smartphones. From apps to push notifications, businesses can engage
users directly and personally.
At CuriosityTech.in, we track mobile marketing trends and implement personalized
push notification campaigns for businesses, helping brands increase retention,
engagement, and revenue.
Key Mobile Marketing Trends in 2025
- App-Based Marketing Dominance
- Brands are building apps for loyalty, e-commerce, and engagement
- Push notifications drive 60–70% higher retention than emails
2. AI-Powered Personalization
- Recommendations based on past purchases, browsing behavior, and location
- Example: Push notifications offering “Discount on your favorite product”
- Hyper-Local Marketing
● Geo-targeting → Offers when the user is near a store
● SMS + Push combos for immediate conversions
- Rich Media Messaging
● Animated GIFs, videos, interactive notifications → Higher
engagement
● Mobile-first creative design is critical - Data Privacy & Opt-In Strategies
● Users must opt-in for push notifications
● Compliance with global and Indian data privacy laws is mandatory
Infographic Description: Mobile Marketing Workflow
Push Notification Best Practices
| Best Practice | Details & Example |
| Personalization | “Hi Ankit, your favorite skincare product is 20% off today!” |
| Timing & Frequency | Send 1–2 notifications per day max; avoid overloading users |
| Call-to-Action (CTA) | Clear and actionable: “Buy Now” / “Claim Your Offer” |
| Segmentation | Target high-value users separately from occasional visitors |
| Rich Media | Include emojis, GIFs, or images to attract attention |
Actionable Insights – Case Study
Brand: Nagpur-based Food Delivery App
- Challenge: Low app engagement → users uninstalling app
- Strategy:
Geo-targeted push notifications during lunch/dinner hours
conclusion
Mobile marketing is no longer optional—it’s mandatory for customer retention. Push notifications, when personalized and timed correctly, increase engagement, sales, and brand loyalty.
