Introduction
Mobile marketing has become the dominant channel in 2025, with users spending 4–5 hours daily on smartphones. From apps to push notifications, businesses can engage users directly and personally.
At CuriosityTech.in, we track mobile marketing trends and implement personalized push notification campaigns for businesses, helping brands increase retention, engagement and revenue.
Key Mobile Marketing Trends in 2025
1. App-Based Marketing Dominance
Brands are building mobile apps for loyalty programs, e-commerce, and user engagement. Push notifications drive 60–70% higher retention compared to emails.
2. AI-Powered Personalization
AI-driven recommendations are based on past purchases, browsing behavior, and location. Example: Push notifications offering “Discount on your favorite product” improve click-through and conversion rates.
3. Hyper-Local Marketing
- Geo-targeting enables offers when users are near a physical store.
- SMS and push notification combinations drive immediate conversions.
4. Rich Media Messaging
- Animated GIFs, videos, and interactive notifications lead to higher engagement.
- Mobile-first creative design is critical for user attention.
5. Data Privacy & Opt-In Strategies
- Users must explicitly opt-in to receive push notifications.
- Compliance with global and Indian data privacy laws is mandatory.
Infographic Description: Mobile Marketing Workflow
Push Notification Best Practices
Personalization :- “Hi Ankit, your favorite skincare product is 20% off today!”
Timing & Frequency :- Send 1–2 notifications per day maximum to avoid user fatigue.
Call-to-Action (CTA) :- Use clear and actionable CTAs such as “Buy Now” or “Claim Your Offer”.
Segmentation :- Target high-value users separately from occasional visitors.
Rich Media :- Include emojis, images, or GIFs to capture attention quickly.
Actionable Insights – Case Study
Brand: Nagpur-based food delivery app
Strategy: Personalized lunch-time push notifications with location-based discounts
Result: Increased daily active users and higher order conversion rates.
Conclusion
Mobile marketing is no longer optional—it is essential for customer retention and growth. Push notifications, when personalized and delivered at the right time, significantly increase engagement, sales, and brand loyalty.
